Weekly Kitsch: Starbucks Blonde Roast

“I have so many cookies,” she told Gary, who was washing his hands fastidiously at the kitchen sink. “I have a pear that I can slice, and some of that dark coffee that you kids like.” – Franzen, The Corrections


It was a cold day. The first official day of winter had long since passed, but this was the first actual day of winter. People who live in the Midwest know what I’m talking about. It’s the kind of cold that causes the body to clench any and all available muscles. Only the heavy layers of clothing–and shame–keep me from rolling up into a ball.

Anyway, it was cold and I needed coffee. I’m not entirely sure when I first heard about the new blonde roast coffee at Starbucks (or, The Blonde, as I’ll be calling it). It might have been a television ad; a newspaper article; or maybe a tweet. Regardless, I can only assume it was the result of some sort of Gladwellian there-but-not-there marketing innovation.

Epistemic concerns notwithstanding, I was curious to try it. Read the rest of this entry »