Target is currently running a spring ad campaign titled “don’t you wanna Americana?” What qualifies as Americana: khakis, blue & white basics, sunwashed colors, and vintage prints.
“Plaid, polka dots, florals, and more, vintage prints epitomize Americana style for all.” The implications:
- If you’re an American family, you should dress like this
- Buy these clothes
- = You’re an American family
Stop affirming the consequent, Target. No one ever dressed like this.