Wanna Americana?

by TylerJ

Target is currently running a spring ad campaign titled “don’t you wanna Americana?” What qualifies as Americana: khakis, blue & white basics, sunwashed colors, and vintage prints.

“Plaid, polka dots, florals, and more, vintage prints epitomize Americana style for all.” The implications:

  1. If you’re an American family, you should dress like this
  2. Buy these clothes
  3. = You’re an American family

Stop affirming the consequent, Target. No one ever dressed like this.


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